About us


TREND., a family-owned gift shop and retail boutique, was opened to enhance the vibrancy of Blackstone’s Historic Main Street District, support Virginia artisans and create jobs in the community.  Today, trend. operates its second location in the heart of the prestigious River Road shopping district of Richmond.


After 10 years of living away from their hometowns of Blackstone and Crewe while attending college and exploring other areas of the state after graduation, the owners made the decision to return and establish their growing businesses where their roots were.  In order to meet trend.’s targeted opening date of April 24, 2011, the couple renovated a 3,400 sq. ft. building within four months, doing the work themselves.  Truly a labor of love, and it was the first renovation that building had ever undergone since it was built!  


Fast forward three years and a million monograms later – [both embroidered and vinyl-applied] -  trend. had outgrown its original home.  In July 2014, the owners purchased a 15,000 sq. ft. downtown building, which had been a department store in an earlier life.  A complete renovation was done and the store moved down the street within two months of the ink drying on the real estate papers.  Also housed in this building are the offices for Kim Moody Design, a luxury event planning and floral design studio and Stewardship Solutions, an accounting firm.


Always striving to meet the requests of a steadily growing clientele, the decision was made to find a suitable location in the capital city of Richmond.  After many informal focus groups, countless meetings and scouring the city for the right site, the Carytown location was discovered.  The trend. team moved in, overhauled the building [inside and out], and within five days, the doors opened!  The Carytown building was overhauled – inside and out! New paint, new flooring, brand new fixtures, and a huge new array of merchandise to accommodate our clientele! 


After 2.5 years in that location customers were frustrated by the lack of parking options near the business.  It was difficult for them to pick up their monogramed items in a busy walking district with limited parking. By the Summer 2018, the owners of trend. figured out their next location and set the plan in motion!  


By the end of August 2018, the doors were open at the “shiny new” location at the River Road II Shopping Center!  The feedback from the local community was phenomenal and they were so appreciative that “trend.” was still close by, this time with even better ability for them to park, browse, and shop!  The River Road location on Huguenot has allowed for the Trend. RVA location to double in size and better serve our customers. The store has a huge fitting room lounge and very wide selection of fantastic products!  


Today, trend. continues to grow, and our curated collection of offerings is second to none!  The Blackstone store is going strong and has had a recent façade “face lift” with a fresh awning, new accent paint, and new signage – all in the signature fuschia – with the black and white stripes! 


Trend. specializes in brands such as as YETI, Kendra Scott, Sheila Fajl, Lior, Southern Marsh, Corkcicle, Lori Bonn, Zen Zii, Kameleon, Lisi Lerch, Mud Pie, Lilly Pulitzer and Jack Rogers, just to name a few.  


We challenge ourselves to be focused and committed to a high standard of customer service and to build strong relationships with our clients.  We also pride ourselves on our personalization services such as embroidery, vinyl, heat press, and engraving.  Each day the doors open at trend., the team is excited to make someone’s experience the best retail encounter they have ever had.